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Adolphus Hotel


Bring awareness to Rodeo Bar’s revival at The Adolphus while clearly stating the concept’s new elements.


The Adolphus tasked MPRC with creating excitement around the reopening of the beloved Rodeo Bar while making it clear that there will be some new elements to the concept as well as old favorites. MPRC has pitched the “coming to market” release to local media and influencers to bring awareness that the concept will be opening in January 2022. MPRC is strategically waiting to pitch the grand opening release until closer to opening date to bring a second wave of interest and excitement.


Sample media mentions include: Eater Dallas, D Magazine, PaperCity Magazine, Thrillist, Dallas Observer, Dallas Morning News

How we did it
  • Media Relations

  • Influencer + Strategic Partnerships

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