Citra Urgent Care

Challenge.

Introduce a multi-unit urgent care brand to their local communities.

Solution.

MPRC was hired by Citra Urgent Care, a local urgent care facility with five locations in the DFW metroplex, with more to come, to position the regional brand as a local wellness service within the community. MPRC was able to establish a local community presence for the client through on-brand sponsorships, partnerships, and community volunteer opportunities. Local marketing initiatives included sponsorships of 5K/10Ks and fitness/wellness festivals, as well as providing first aid stations to local youth sports programs, and sponsoring local school programs and more.

 

Sample TV segments include: FOX 4, CW33, FOX 4, FOX 4

How we did it
  • Local Marketing

  • Strategic Partnerships

  • Media Relations