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Estee Lauder


Build influencer campaign for first-of-its-kind Estee Lauder retail concept in DFW Airport.


Estee Lauder Companies’ International Travel retail division brought on the MPRC team to execute an influencer marketing strategy for their new, and first of its kind, rotating travel retail store in Terminal D of DFW Airport. The team was able to source and suggest a diverse set of heavy-hitting influencers based on their engagement, following, key topics and aesthetic to be congruent with brands in the store. In addition to influencer management, MPRC managed the process of coordinating a full day of opening events at the airport including a ribbon cutting for key Estee Lauder and airport executives and an influencer event featuring an interactive makeup kit building experience with the Estee Lauder Creative Director.


The campaign was able to garner over 1.17 million impressions across social media platforms. The following are a selection of Instagram posts which were from the campaign. Jalisa Vaughn, Sruthi Jayadevan, Amanda Asad, Ashley Meza, Jo and Kemp, Julia Havens.

How we did it
  • Influencer + Strategic Partnerships

  • Events + Activations

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