Hilton Granite Park, nestled right at the cusp of Plano and Frisco, within The Boardwalk at Granite Park, brought MPRC on to assist with social media content, publishing, and engagement. MPRC immediately came in to develop a social media strategy to position the hotel, amenities, pool, events spaces, food and beverage, and programming as a go to destination for drive markets, travelers and even locals looking for a getaway, future event space, or business travel. Content featured the proximity to The Boardwalk at Granite Park, ease of location, weddings and events, pool, and outdoor spaces, and more. Each quarter, the MPRC hosts on-site photo and video shoots to keep content fresh and to feature any on-site updates and changes. Over the course of the first 6 months, the client saw an average 45% increase in engagement across both platforms.