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Hospitality Alliance


Position the Hospitality Alliance Food & Beverage concepts as staples in the Downtown Dallas/AT&T Discovery District.


Hospitality Alliance hired MPRC to introduce their new food and beverage concepts including JAXON Texas Kitchen & Beer Garden, Rise + Thyme and The Second Floor at The Exchange. MPRC strategically announced each concept’s opening to the media and local influencers focusing on each brand’s unique qualities from design details to menus. In addition, the team curated select influencer and media lists to invite in to experience each concept individually. Through media and influencer relations Hospitality Alliance’s food and beverage concepts have made the AT&T Discovery District a destination not only in Downtown Dallas but Dallas as a whole.


Sample media mentions include: Eater Dallas, PaperCity Magazine, PaperCity Magazine, Thrillist, Dallas Morning News

How we did it
  • Media Relations

  • Influencer + Strategic Partnerships

  • Community + Local Marketing

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