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A product launch and partnership with two international brands.


Hublot retained MPRC’s services to help organize and execute a launch event for a new product in conjunction with the Dallas Cowboys at AT&T Stadium. Hublot, an international luxury watch brand, was launching a new timepiece for their Big Bang Series of watches prior to a Dallas Cowboys game at AT&T Stadium. As the official luxury watch sponsor for the Cowboys, Hublot partnered with the organization to honor pro football player Darren Woodson and his induction into the ring of honor. MPRC managed vendor procurement, walk-throughs, budgets and on-site management to bring the client’s vision of a mini football field and back drop to life. The final event resulted in a successful press conference where the client was able to achieve brand placement and several press mentions for their announcement.

How we did it
  • Media Relations

  • Events + Activations

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