Omni Frisco, the official hotel of the Dallas Cowboys, located at the The Star in Frisco, brought MPRC on to assist with social media content, publishing, and engagement. MPRC immediately came in to develop a social media strategy to position the hotel, dining, amenities, pool deck, and programming as a go to destination for locals, those visiting North Texas, and especially, Dallas Cowboys fans. Content featured the unique proximity to The Star, on-site events, local attractions, and more. In the span of 6 months, MPRC was able to increase engagement on Facebook by over 40% and on Instagram by over 55%.