Omni Las Colinas

Challenge.

Introduce the renovated outdoor space at the hotel to the DFW market.

Solution.

The Lakehouse Waterfront Lounge, a pool deck and outdoor space at the Omni Las Colinas, was opening for the first time in Summer 2021. MPRC was hired to introduce the new outdoor space and restaurant offerings to the DFW market through both media and influencer relations. MPRC secured local as well as national coverage for the opening and various events at the Lakehouse. Influencer partnerships were put in place by MPRC throughout the summer to promote that it was the perfect place to soak up the sun while enjoying delicious food and drinks.

 

Sample press: CultureMap Dallas, Irving Weekly, Thrillist, Dallas Observer, PaperCity Dallas, Thrillist

How we did it
  • Media Relations

  • Influencer Relations

  • Social Media