Ubuntu

Challenge.

Launch a Lion King brand collaboration with Disney influencer partnerships.

Solution.

Ubuntu Life, a non-profit fashion and accessories brand, engaged MPRC for influencer relations around the launch of their special edition Lion King shoe collection. Our strategy included influencer list curation, outreach, coordinating information and shipping, educating influencers on the brand and collection, providing appropriate hashtags, handles and links and monitoring influencer pages for Instagram stories and static posts.

 

Our efforts on the influencer campaign resulted in over 2,000 additional followers on Ubuntu Life’s Instagram account and drove additional traffic to the Lion King shoe collection.

How we did it
  • Media Relations

  • Influencer + Strategic Partnerships