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Zalat Pizza


Provide support to an emerging Dallas-based brand as they expand with new locations and a new business model.


Zalat, a pizza concept with a cult following in the DFW area, hired MPRC to act as their in-house PR and Marketing team as the brand continues to grow rapidly with new locations as well as a new business model. In a year's time, the team has announced four new locations to local media and influencers, partnered with influencers to promote LTOs. MPRC is positioning Zalat as one of the hottest emerging brands in the nation and a recent success around this was Zalat making QSR’s 40/40 List, Nation’s Restaurant News’ Power List, the cover of PMQ magazine and more.


Sample media mentions include: QSR Magazine, Pizza Marketplace, QSR Magazine, Dallas Business Journal, Nation’s Restaurant News

How we did it
  • Media Relations

  • Influencer + Strategic Partnerships

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