Introduce the cult-classic juice brand to local markets outside of their home in Los Angeles, CA.
Pressed Juicery, an LA-based plant-based brand enlisted MPRC team members to assist in event integration and product placement opportunities to begin introducing the brand to the Texas Market. Three months prior to the grand opening, we researched and got Pressed Juicery involved in local marketing and event opportunities to familiarize their target audience with the brand. Events included fitness class pop ups, sampling at Instagram pop up studios, W hotel poolside party sampling, SMU Athletics partnership, Southlake High School Dragon Partnership, Dallas Fitness Ambassador partnership, and more. The efforts culminated in long lines outside the location for opening day and consistent sales and loyalty there after.
How we did it
Community + Local Marketing
Events + Activations
Influencer + Strategic Partnerships
Social + Digital Media