Supporting the expansion of a growing concept by a well-established restaurant group into a new market.
Sixty Vines, a restaurant concept by Front Burner Restaurants known for its seasonal, Napa inspired cuisine, engaged with MPRC to support their brand through media and influencer relations. In October 2019, Sixty Vines opened its first location outside of the Dallas-Fort Worth market, in Rice Village in Houston. We positioned Sixty Vines’ messaging to appeal to the Houston market and leaned on our strong media relationships in the market to garner coverage on the opening. Additionally, we managed media and influencer invites to the VIP grand opening party, as well as individual one-off visits the first 2 months post-opening.
How we did it
Community + Local Marketing
Events + Activations
Influencer + Strategic Partnerships