Support the multi-unit fast casual concept in multiple cities and make consumers aware of weekly LTOs.
Solution: Velvet Taco, a fast casual taco concept that offers globetrotting flavors in a unique setting, hired MPRC to educate consumers on LTOs or “#WTF” Weekly Taco Features at 10 locations in both Texas and Illinois. In order to do so, MPRC drafted and distributed media alerts on the LTOs, coordinated media and influencer visits to try specific LTOs and booked TV cooking segments. This led to more recognition of the growing brand both locally and nationally.
How we did it
Influencer + Strategic Partnerships