In 2000, she foundedStrauss Marketing after leaving the Real Estate development business to follow her entrepreneurial spirit because she believes the road to success is paved with candy and guarded by unicorns. Anyone who meets this multi-talented event planning, marketing and public relations professional knows that she loves what she does and brings a spirit of compassion and a sense of humor as big as Texas to anything and everything she puts her mind to.
For more than two decades she has developed a dynamic team who has successfully launched brands and products in markets throughout the U.S. She is experienced in conceptualizing, creating, and implementing innovative strategies for a broad range of clients including culinary, beauty, retail, wellness, lifestyle, business, and real estate, among others. And yes, she does spell her name with only one “n”.
In 1999, she founded Lindsey Miller Public Relations - a boutique agency focused on traditional media relations for a multitude of trades including real estate, fashion, food, beauty and more.
However, in 2008 she fell in love with the restaurant industry thanks to one of her then ground-breaking Dallas restaurant clients, Bolsa. Pioneering Dallas’ movement toward farm-to-table, chef-driven restaurants and local, craft cocktails, this singular restaurant ignited her passion for all things food and drink. Her career focus shifted dramatically to promote food-forward/brand- forward restaurants through not only conventional PR but also creative new media strategies and thoughtful analysis of each business from operations to customer experience.
If marketing is a circus of ones and zeros, Nicki is the woman who can tame them all. The MPR Collaborative was created because there are many objectives that take place in the traditional and digital arena and along with them, a staggering number of moving parts and pieces. Nicki’s role within The MPR Collaborative is simply to make things run smoothly for every client, from day-to-day operational tasks to more complex scheduling, i dotting and t crossing for large-scale events and other public-facing client opportunities.
In recent years, Nicki has participated in projects ranging from the development of programing for retail shopping centers across the US to event ideation, management and execution in industries inclusive of beauty, retail and hospitality as well as organized the traditional and social media campaigns for client activations, grand openings and product launches. With her hands involved in all of the client and projects, from conception to completion, Nicki is the backbone of the partnership that allows all of the moving parts to work seamlessly.
Allie manages the communications department at The MPR Collaborative and has cultivated long-term relationships with the press, creatively pitching the media for varying story placement. Born in Texas and raised in Singapore, Allie returned to Dallas to attend Southern Methodist University where she graduated with a B.A. in Corporate Communications.