Provide support to an emerging Dallas-based brand as they expand with new locations and a new business model.
Zalat, a pizza concept with a cult following in the DFW area, hired MPRC to act as their in-house PR and Marketing team as the brand continues to grow rapidly with new locations as well as a new business model. In a year's time, the team has announced four new locations to local media and influencers, partnered with influencers to promote LTOs, create and post content on all of Zalat’s social media channels including 10 Facebook pages and Instagram, as well as create and handle Zalat’s Facebook ads. MPRC is positioning Zalat as one of the hottest emerging brands in the nation and a recent success around this was Zalat making QSR’s 40/40 List, an annual list of 40 emerging brands across the country with great potential for growth.
How we did it
Influencer + Strategic Partnerships
Social + Digital Media