MPRC was brought on to build a media relations, influencer relations and local marketing strategy as the Original ChopShop launched their second location within the Atlanta, GA market. Through partnerships with local influencers, the client was able to capture user generated content featuring the brand’s newest location and menu offerings as food for everyone.

Influencer partnerships: @sayimafoodie, @balancebylina, @braxtonmarvell, and more

In addition, local media coverage further amplified the messaging surrounding the new location inclusive of Tomorrow’s News Today Atlanta, QSR, What Now Atlanta, Fast Casual and more.