sweetgreen hired MPRC on the cusp of their IPO to introduce the concept to Dallas, with their first store opening in West Village. MPRC developed a strategy to position sweetgreen in a way that would resonate with the local market and create buzz leading up to the opening. Our media efforts were successful with every major Dallas-based publication covering the opening and media mentions continuing for months post-opening. Key press highlights included: The Dallas Morning News, CultureMap Dallas, Eater Dallas, Nation’s Restaurant News, D Magazine, NBC DFW, and more.