MPRC created a list of influencers to attend a preview party the day before the opening of the activation to showcase the rooftop and its offerings to their followers to encourage them to make a reservation for the event. MPRC handled all influencer RSVPs, approved hashtags and event information. The 35 influencer posts garnered 1.3M estimated impressions and 108k engagements. As a result, the Miracle on Commerce activation was almost completely sold out for the entirety of the 2-month pop-up on opening day. Posts from influencers included features by @dallas_discovered, @dallaslovelist, @dallashotspots, @eatindallas and more.