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The Adolphus Hotel


To create buzz around The Adolphus’ 2nd annual “Miracle on Commerce at The Adolphus” rooftop holiday activation.


MPRC created a list of influencers to attend a preview party the day before the opening of the activation to showcase the rooftop and its offerings to their followers to encourage them to make a reservation for the event. MPRC handled all influencer RSVPs, approved hashtags and event information. The 35 influencer posts garnered 1.3M estimated impressions and 108k engagements. As a result, the Miracle on Commerce activation was almost completely sold out for the entirety of the 2-month pop-up on opening day. Posts from influencers included features by @dallas_discovered, @dallaslovelist, @dallashotspots, @eatindallas and more.

How we did it
  • Media Relations

  • Influencer + Strategic Partnerships

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